Modern color schemes for SaaS, portfolios, blogs, landing pages, ecommerce, creator sites, and agencies.
A good website color palette usually includes a light background, a readable dark text color, one primary accent, one secondary accent, and one neutral supporting tone. Use the palettes below as starting points for landing pages, portfolios, SaaS websites, blogs, and brand sites.
A modern, clean, professional website palette for saas, modern pages.
Suggested use: use the lightest shade for backgrounds, the darkest shade for text, the clearest color for primary actions, and the softer colors for surfaces or accents.
A minimal, clean, neutral website palette for minimal, neutral pages.
Suggested use: use the lightest shade for backgrounds, the darkest shade for text, the clearest color for primary actions, and the softer colors for surfaces or accents.
A creative, vivid, bold website palette for creative, portfolio pages.
Suggested use: use the lightest shade for backgrounds, the darkest shade for text, the clearest color for primary actions, and the softer colors for surfaces or accents.
A dark, professional, data website palette for dark, dashboard pages.
Suggested use: use the lightest shade for backgrounds, the darkest shade for text, the clearest color for primary actions, and the softer colors for surfaces or accents.
A natural, fresh, organic website palette for nature, brand pages.
Suggested use: use the lightest shade for backgrounds, the darkest shade for text, the clearest color for primary actions, and the softer colors for surfaces or accents.
A luxury, elegant, minimal website palette for luxury, editorial pages.
Suggested use: use the lightest shade for backgrounds, the darkest shade for text, the clearest color for primary actions, and the softer colors for surfaces or accents.
A warm, direct, friendly website palette for landing, warm pages.
Suggested use: use the lightest shade for backgrounds, the darkest shade for text, the clearest color for primary actions, and the softer colors for surfaces or accents.
A clean, creator, bright website palette for creator, clean pages.
Suggested use: use the lightest shade for backgrounds, the darkest shade for text, the clearest color for primary actions, and the softer colors for surfaces or accents.
A bold, editorial, sharp website palette for agency, contrast pages.
Suggested use: use the lightest shade for backgrounds, the darkest shade for text, the clearest color for primary actions, and the softer colors for surfaces or accents.
A shop, warm, gentle website palette for ecommerce, soft pages.
Suggested use: use the lightest shade for backgrounds, the darkest shade for text, the clearest color for primary actions, and the softer colors for surfaces or accents.
A calm, trusted, fresh website palette for healthcare, calm pages.
Suggested use: use the lightest shade for backgrounds, the darkest shade for text, the clearest color for primary actions, and the softer colors for surfaces or accents.
A focused, creative, polished website palette for portfolio, ink pages.
Suggested use: use the lightest shade for backgrounds, the darkest shade for text, the clearest color for primary actions, and the softer colors for surfaces or accents.
Start by assigning each color a job. Use the lightest color for the page background, the darkest color for body text, one color for buttons and links, and one or two supporting tones for cards, borders, charts, or decorative details.
A good website palette is not only attractive; it must stay readable across navigation, forms, product cards, pricing tables, and mobile layouts.
Most websites work well with five colors: background, text, muted text, primary accent, and supporting surface color.
Modern websites often use calm neutrals with one clear accent color and strong text contrast.
Choose a color that supports reading. Off-white, near-black, or very soft neutrals usually work better than saturated colors.
An accent color draws attention to buttons, links, highlights, active states, or key brand moments.
Compare text and background colors with a contrast checker before using them in important UI areas.